Sarah Callinan Marketing Manager

A senior marketing and communications specialist highly experienced in providing strategic communications advice and driving marketing strategies for leading professional service organisations both in Australia and the United Kingdom.

Legal marketing, communications & BD management experience

Sarah has more than 12 years of professional marketing experience and has worked in Australia and London for top- and mid-tier law and accounting firms. She specialises in business development for practice areas and targeted industries, communications and PR, training programs that support business development, and managing websites, re-branding, design projects and events. She has also implemented and handled account management for key clients, including feedback programs, analysis and engagement strategy.

Sarah is a passionate, entrepreneurial, hard working and self-motivated professional who thrives in challenging environments, champions the role of marketing and communication and takes responsibility for delivering results.

Recently, Sarah was a national marketing, business development and communications manager. In this role, she was able to achieve the following:

  • Managed a team of eight to lead rebranding efforts, including redesign of all corporate identity, website (including content), the firm’s positioning and narrative, and staff profiles.
  • Led the firm’s marketing strategy; regularly presenting, coaching and engaging in conversation about direction, strategy and growth with senior management, lawyers and support staff.
  • Created and implemented business development strategies and initiatives for practice areas and industry groups, and trained her team members to do the same.
  • Managed firm communications, including engagement strategy, media releases, crisis management, social media, and was the central liaison between journalists and lawyers.
  • Managed and oversaw client communications such as firm announcements, industry articles, tenders and capability statements, and thought leadership pieces.
  • Development and national roll out of the firm’s key client program, including the Client Listening (feedback) initiative.

Contact

+61 3 8362 3729 (office)
+61 422 427 840 (mobile)

Connect with on:

Qualifications:

  • Bachelor of Business, Marketing

Skills:

  • Marketing and business development
  • Communications and PR
  • Key client account management
  • Project management
  • Branding

Have you met the rest of the team?

Paul Evans

Managing Director

David Pagotto

Digital Marketing Consultant

Lui Amisola

Lead, Web Development

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