What is personal information?
Personal information is information or an opinion, whether true or not and whether recorded in a material form or not, about an individual that is identified or reasonably identifiable. For example, this may include your name, age, gender, postcode and contact details.
What personal information do we collect?
We may collect the following types of personal information about you:
When you are a user of our digital marketing services:
When you visit our website:
Sensitive information: We do not actively request sensitive information about you. If at any time we need to collect sensitive information about you, unless otherwise permitted by law, we will first obtain your consent and we will only use it as required or authorised by law.
How do we collect personal information?
We may collect these listed types of personal information either directly from you, or from third parties.
We may collect this personal information in a number of ways, including:
Why do we collect, use and disclose personal information?
We may collect, hold, use and disclose your personal information for the following purposes:
We may also disclose your personal information to a trusted third party who also holds other information about you. This third party may combine that information in order to enable it and us to develop anonymised consumer insights so that we can better understand your preferences and interests, personalise your experience and enhance the products and services that you receive.
Do we use your personal information for direct marketing?
We may send you direct marketing communications and information about our service and products. This may take the form of emails, SMS, mail or other forms of communication, in accordance with the Spam Act 2003 (Cth) and the Privacy Act 1988 (Cth). You may opt-out of receiving marketing materials from us by contacting us using the details set out below or by using the opt-out facilities provided (eg an unsubscribe link).
To whom do we disclose your personal information?
Disclosure of personal information outside Australia
We may disclose personal information outside of Australia to third party suppliers such as cloud providers, web applications and software-as-a-service located around the world whom may store, transfer or access personal information outside of Australia.
We will, however, take reasonable steps to ensure that any overseas recipient will deal with such personal information in a way that is consistent with the Australian Privacy Principles.
Using our website and cookies
While we do not use browsing information to identify you personally, we may record certain information about your use of our website, such as which pages you visit, the time and date of your visit and the internet protocol address assigned to your computer.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
Storage and Security
We are committed to ensuring that the personal information we collect is secure.
We may hold your personal information in either electronic or hard copy form. We take reasonable steps to protect your personal information from unauthorised access or disclosure, misuse, interference, loss and unauthorised access, and we use a number of physical, administrative, electronic, managerial and technical measures to protect your personal information. For example, we employ two-factor authorisation where possible on all our software systems, use a password manager with long and randomly generated passwords to ensure access is as secure as possible.
We also perform regular updates on our website to prevent against malicious attacks. However, we cannot guarantee the security of any information that is transmitted to or by us over the internet. The transmission and exchange of information is carried out at your own risk.
Accessing or correcting your personal information
Access: You can access the personal information we hold about you by contacting us using the ‘contact us’ function. Sometimes, we may not be able to provide you with access to all of your personal information and, where this is the case, we will tell you why. We may also need to verify your identity when you request your personal information. If we can provide access to your information in another form that still meets your needs, then we will take reasonable steps to give you such access.
Correction: If you think that any personal information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us and we will take reasonable steps to ensure that it is corrected. Please note, in some situations, we may be legally permitted to not correct your personal information. If we cannot correct your information, we will advise you as soon as reasonably possible and provide you with the reasons for our refusal and any mechanism available to complain about the refusal.
Making a complaint
If you think we have breached the Privacy Act 1988 (Cth), or you wish to make a complaint about the way we have handled your personal information, you can contact us using the details set out below.
Please include your name, email address and/or telephone number and clearly describe your complaint. We will acknowledge your complaint and respond to you regarding your complaint within a reasonable period of time. If you think that we have failed to resolve the complaint satisfactorily, we will provide you with information about the further steps you can take.
Effective: 24 November 2021