Paul Evans Managing Director
After working in the commercial law industry for 10 years, Paul noticed that law firm marketing teams were constantly misunderstood by general design and digital agencies.
He was inspired to bridge this gap with a specialised service.
In-house commercial law firm experience
Paul Evans is a professional services marketing expert who has worked with some of Australia’s leading and fastest-growing commercial law firms.
Prior to founding Toro Digital, Paul worked closely with partnership groups and management teams, playing an important role in some Australia’s largest law firm mergers. He managed rebrands, prepared client and media communications, onboarded incoming lawyers, and executed high-impact cross-selling opportunities.
He has invested countless hours training lawyers for business development, relationship marketing, and building a profile in an industry or technical specialisation.
Throughout his career in law, his expertise (and interest) has always been in digital marketing. Paul studied marketing and multimedia design at university. At his first role in a law firm, he had to maximise his unique mix of marketing, design, and web skills for success in a professional services firm that focuses on relationships and referrals.
Paul implemented digital systems and programs that helped position lawyers and industry groups as thought leaders, and created genuine relationships with clients, referrers and prospects.