Paul Evans Managing Director

After working in the commercial law industry for 10 years, Paul noticed that law firm marketing teams were constantly misunderstood by general design and digital agencies.

He was inspired to bridge this gap with a specialised service.

In-house commercial law firm experience

Paul Evans is a professional services marketing expert who has worked with some of Australia’s leading and fastest-growing commercial law firms.

Prior to founding Toro Digital, Paul worked closely with partnership groups and management teams, playing an important role in some Australia’s largest law firm mergers. He managed rebrands, prepared client and media communications, onboarded incoming lawyers, and executed high-impact cross-selling opportunities.

He has invested countless hours training lawyers for business development, relationship marketing, and building a profile in an industry or technical specialisation.

Throughout his career in law, his expertise (and interest) has always been in digital marketing. Paul studied marketing and multimedia design at university. At his first role in a law firm, he had to maximise his unique mix of marketing, design, and web skills for success in a professional services firm that focuses on relationships and referrals.

Paul implemented digital systems and programs that helped position lawyers and industry groups as thought leaders, and created genuine relationships with clients, referrers and prospects.

Contact Paul

Qualifications:

  • Master of Entrepreneurship & Innovation
  • Bachelor of Multimedia & Business Marketing
  • Diploma of Multimedia (Design)

Professional Memberships:

  • Australasian Legal Practice Management Association ICON (previously APSMA)

Skills:

  • Digital Marketing Strategy
  • Relationship Marketing Strategy
  • Content Strategy
  • Leading Web Development Projects
  • Training Marketers & Lawyers

Helping today’s commercial law firms succeed with digital

Today, Paul is the Managing Director of Toro Digital – an agency specialising in website design and development, digital marketing, and content & communications for commercial law firms.

Paul built Toro Digital with first-hand understanding of the pain points in a law firm’s marketing and business development departments. His team can provide…

  • Strategic advice, specifically on digital marketing and how it can complement your firm’s existing marketing, communications, business development plan, and/or strategy.
  • Implementation and resource planning for your firm. Toro Digital can manage your web design and development, visual identity and templates (ie. print, email, online content), and digital marketing efforts (search, social, email marketing). We can produce clear, outstanding campaigns and content that resonates with your clients, referrers, and prospects.
  • In-house marketing team training. We can equip your employees with the skills and tools they need to produce effective content, network on social media, and otherwise succeed with digital marketing..

Since he’s been in their shoes, Paul’s current clients (in particular, marketing managers) tell him that Toro Digital makes their work easier and more effective. He knows that marketing teams are juggling an unworldly amount of projects, expectations, and deadlines — so Toro Digital is relentless in its pursuit to simplify efficiency and increase productivity.

Have you met the rest of the team?

Sarah Callinan

Marketing Manager

David Pagotto

Digital Marketing Consultant

Lui Amisola

Lead, Web Development

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