Sophie Chopping Marketing & Business Development Manager
Sophie is a creative marketer, with over 8 years’ experience delivering integrated campaigns (digital and in-person) for professional services firms.
Prior to joining Toro Digital, Sophie was with PwC Australia where she worked with the Financial Advisory team (incorporating the legal, tax and NewLaw functions). Her role was focused on assisting fee-earners to engage with clients; identifying opportunities to leverage content and relationships across the business and tailor their messaging to meet market needs. This included a fast-paced pivot towards digital events and the production of video content in the wake of COVID.
Sophie has also worked with a number of national law firms in Australia, injecting personality into their event and business development activity. She employs a strategic approach with a strong focus on ensuring all client-facing communications are aligned with the firm’s brand and objectives to deliver a decent return on investment.
Her experience working across marketing channels (predominantly email, events, web, and social) coupled with an interest in UX design, helps her work effectively with firms to understand their service offering and present it to potential clients in the most engaging way.